In 1998 the first Caffe Primo store opened its doors to customers in Westfield Tea Tree Plaza as a sole trading family operated business. This stylish and trendy café seating 350 people struggled to meet daily sale targets. With their 25 years of business background, Dino and Lisa Vettese came up with the idea of a meal deal that would set a new trend for generations to come.
It began with the $4.90 pasta/pizza at lunchtimes, which was advertised with regular television commercials sent Caffe Primo into overdrive.
Reluctant entrepreneur, Dino Vettese was being approached about expanding the Caffe Primo brand into a Franchise.
Although hesitant at first the second Caffe Primo store opened its doors in Semaphore. A month later the next store, Caffe Primo Rundle Street and so, the venture commenced.
Today, Caffe Primo occupies over 20 stores in South Australia and employs over 550 staff.
“With a growth spurt of nearly 140 % & an annual turnover of $40 million in 2006, Caffe Primo was named the country’s biggest growing Franchise in BRW.”
Caffe Primo’s concept of providing Good Quality meals made with fresh ingredients at Reasonable Prices for all to enjoy,continues to be the secret to its on going success.
Pretty Good, Hey!!!
Come and see our friendly staff at any of the following stores and try our new American Pop Up Menu at Modbury, Golden Grove, Salisbury, West Lakes, Henley Beach, and Victor Harbor. Valid for a limited time only.
Hi All, As the saying goes “back by popular demand” we have bought back the original and famous $9.90 Lunch & Dinner Specials. Not only that…we have upgraded our pizzas and also made them $9.90. So get into your local Primo store […]
Pleased to announce that Port Pirie and Victor Harbor have re signed with Caffe Primo for another 10 years. Saturday night Port Pirie held a celebration as it has been 10 years since they opened, I popped up and spent the night with Brad and Janette along with our awesome customers.
Shop - a - Dockets are now in store, so make sure you keep your receipt when visiting the supermarket. Present this receipt at your favourite Caffe Primo store to receive 40% off your second meal. Conditions as per the docket.
The current $15 salad promotion ends tonight (31st March) however, we have decided to extend our 2 for $25 and pancake specials.
If you haven't already seen our new TV commercials, then ill be the one to update you on the current specials